The Blue Stone
About The Blue Stone
The Blue Stone is a trusted jewelry store in Alamogordo, NM, offering customers a welcoming place to find quality pieces, dependable service, and a shopping experience built around care and convenience.
Whether you are searching for a meaningful gift, a timeless everyday accessory, or something special to mark an important occasion, this store is designed to help you find jewelry that feels personal and lasting.
With a strong reputation supported by a 4.30-star rating from 251 reviews, The Blue Stone has earned the confidence of local shoppers who appreciate attentive service and a reliable selection.
More than just a place to browse, The Blue Stone provides a full range of services that make jewelry shopping easier and more rewarding. Customers can take advantage of on-site services, delivery options, and repair services, giving them access to support long after a purchase is made.
Whether you need a favorite piece restored, want help with an item that needs attention, or prefer the convenience of having your selection delivered, the store is set up to meet your needs with flexibility and professionalism.
For those with limited time, the quick-visit planning option makes it easy to stop in, find what you need, and move on with confidence.
Conveniently located at 1117 S White Sands Blvd in Alamogordo, The Blue Stone is also designed with accessibility in mind, featuring a wheelchair-accessible car park and wheelchair-accessible entrance so more customers can visit comfortably. Payment is simple and convenient, with credit cards, debit cards, and NFC mobile payments accepted.
To learn more about the store’s offerings or to speak with the team directly, call +1 575-437-9828. The Blue Stone combines quality, convenience, and thoughtful service to create a jewelry shopping experience that feels easy, dependable, and worth returning to.
Quality Products
Carefully curated selection
Expert Staff
Friendly, knowledgeable help
Great Value
Competitive pricing always
Happy Customers
Satisfaction guaranteed
What We Offer
Our Collections
Featured Products
Discover our most popular items and best sellers that customers love.
New Arrivals
Fresh inventory arriving regularly. Be the first to see what's new.
Special Offers
Amazing deals and seasonal promotions you won't want to miss.
Our Story
Shop With Confidence
Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.
Our Store
Browse our beautiful space
Customer Reviews
What shoppers say about us
Mister H 3 years ago
First time here and I highly recommend. They know what they are doing, have items you probably can’t find anywhere else, and provide courteous service. Very happy. Thank you.
mickey mcadoo year ago
Did a beautiful job repairing my engagement ring and resizing my wedding ring! Sadly didn’t take a photo of the cut ring but you can take my word…it’s like it never happened! Pricing was absolutely fair. I would highly recommend to a friend!
Shirley Rowland year ago
I had a cuff bracelet that I bought when I was in Santa Fe from somewhere else and a I lost the stone out of the bracelet before I got to Almagordo And I was referred to come see Kelly at blue Stone jewelry in Alamogordo and he fix me right UP did a wonderful job. Awesome jewelry awesome staff awesome jeweler thank you so much for taking care of me and I was out of town and y’all hooked me right up definitely will come back when we come to visit again.
Carl Scavo month ago
Fantastic people. Great products. Good prices.
Albert Hester 4 months ago
Great people. Great experience. Very good place to find jewelry & cool items. Love this place .
Chase Jones (Likethebvnk) 6 years ago
Just moved to the area and love crystal and rock stores. this is right on White Sands Blvd once you enter town from the Air Force Base. All the stones are from everywhere and we love that store is locally owned and ran. Ms Peggy is not only knowledgeable from a geological standpoint but also the spiritual side. They have a huge assortment of not only Mescalero Apache work but other Native American work as well. No photos out of respect as i do not know the policy and do not wish to offend. DISHES WITH FOSSILS IN THEM! we plan on cleaning up once a month or once a week. Constant inventory and they are fast, efficient, and professional. We are clients and actually send inventory to friends back in San Diego!
Mikey Van Wormer 2 months ago
The blue stone helped me repair my engagement ring before my wedding. They were so fast and charged me just about nothing! I was so grateful and I highly recommend them for repairs, reasonable pricing, quality service, and great shopping options! I will continue to go there for all my jewelry repairs in the future!
Leesa Braun 4 months ago
Was visiting family and looking for some turquoise jewelry, which I've always had a passion for. The owner assisted me after I browsed and she was very sweet and knowledgeable. I found the prices to be fair and wound up buying four items. The store itself is amazing, and we found it to be busy and an overall great experience. There was a jeweler onsite and busy. Plenty of helpful staff. I will definitely come here every time I visit the area to add to my collection. Unfortunately, no squash blossom necklace this time, but maybe next visit!
Kristen Barnett year ago
Support your local businesses! If y’all are looking for the perfect engagement or wedding ring set, beautiful and genuine southwestern jewelry, a little silver something, just a fun gift, or a work of art go check out The Blue Stone! My husband and I had gone there and were so impressed with their easy going, approachable, family-friendly environment. We felt so cared for as they showed us various pieces and we finally found the perfect rings for us. We were also allowed to select a jewel from their collection, a fire opal, for our red-headed girl and the incredibly talented jeweler made a custom setting for it. This mama couldn’t have asked for anything more beautiful. We had also purchased our original wedding rings that are a liiiitle tight now after gaining that happy/baby weight. If you’re wondering how we could possibly afford such incredible pieces with genuine natural stones and 10-14kt gold.. their prices are incredible to top it all off. They’ve always taken such great care of us and I would love for others to have that same experience 💛
penny asbell month ago
Must see for turquoise - great selection and honest friendly staff; say hello to the parrot !
Frequently Asked Questions
Common questions about The Blue Stone
- Saturday: 9 AM-12 PM, 1:30-4 PM
- Sunday: Closed
- Monday: 9 AM-12 PM, 1:30-4 PM
- Tuesday: 9 AM-12 PM, 1:30-4 PM
- Wednesday: 9 AM-12 PM, 1:30-4 PM
- Thursday: 9 AM-12 PM, 1:30-4 PM
- Friday: 9 AM-12 PM, 1:30-4 PM
The Blue Stone is located at 1117 S White Sands Blvd, Alamogordo, NM 88310, United States, Alamogordo, NM, United States.
You can reach The Blue Stone by calling +1 575-437-9828.
The Blue Stone has a rating of 4.3 out of 5 based on 251 customer reviews.
The Blue Stone features the following accessibility: Wheelchair-accessible car park, Wheelchair-accessible entrance.
The Blue Stone features the following service options: On-site services, Delivery.
The Blue Stone features the following offerings: Repair services.
The Blue Stone features the following planning: Quick visit.
The Blue Stone features the following payments: Credit cards, Debit cards, NFC mobile payments.
Business Features
Highlights & Amenities
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
Service options
- On-site services
- Delivery
Offerings
- Repair services
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Visit Our Store
Stop by and see us. We'd love to help you find what you're looking for.
Location
1117 S White Sands Blvd, Alamogordo, NM 88310, United StatesPhone
+1 575-437-9828Store Hours
Get In Touch
Have a question? Let us know and we'll get back to you.